The TV show has become a top-rated show in the Netherlands, with one report claiming its 3 million viewers make it the most-watched talent show in Dutch TV history. The success of the TV show, that even displaced the Dutch versions of Idol and The X Factor, is based on an enhanced TV format combined with a unique social media plan to engage online crowds by leveraging the leading social networks.

The purpose of leveraging the social networks is to connect, interact, and re-direct your online audience to the TV show on air, and the TV network's own websites, for further engagements and monetization options.