C1000, one of the Dutch main grocery store chains, started a nationwide marketing campaign, called Gogo, a highly popular match with funky characters based on a game which has been around for centuries. C1000 together with a media agency commissioned Beemway to come up with a concept and develop a Gogo app specifically for social networks to accompany the Gogo website and overall campaign. Users can challenge their friends on the game to beat their score resulting in a fast promotion of the game on social networks.